Play MPE mobile App

The Play MPE Mobile app Play MPE® delivers promotional content from the world’s largest record labels to the music industry’s top tastemakers and curators. Users of the app can instantly access thousands of releases and promotional music content on their mobile devices. Features include: searching releases to build your own personal music library, creating custom playlists, queuing tracks, and flagging songs to listen to whenever you like. The app also makes it easy to discover new artists and view their profiles to see information such as tour dates, photos and links to videos.

the music industry

With over 2,400 monthly releases requiring delivery to thousands of global tastemakers, radio stations, and other music providers, I designed a platform (the Play MPE Player) for content providers to connect with the most influential professionals in the business. At Play MPE, I am passionate about optimizing service solutions for the music industry. From home-grown musicians and DJs to industry experts and label executives, I designed a product for an industry I love and am a part of. This Player is used in over 100 countries by more than 150,000 music influencers. To design and ensure a useful product from start to finish, I worked closely with the world’s largest record labels including Universal Music Group, Warner Records and Sony Music.

Music Industry Needs - on the go!
1. Ability to preview and audition music before it goes live to air
2. Easy search, filtration, and intuitive navigation across all content
3. Queuing and customizing how content is displayed and heard
4. Ability to create playlists
5. Ability to be notified (push notifications) when certain artists have released music


UX Process and Solutions
1. Research demographic of current and new mobile users (project is a redesign)
2. Create personas based on user research data
3. Sketching and wire-frame design for mobile app
4. APP had to be repeatedly tested for perfect flow to save time for users
5. Functional prototype for users to test on their mobile device
6. Responsiveness for tablet users

 

UI Solutions
1. Clear navigation for users to find their way across all aspects of the app
2. Branding to match the redesigned web-based software
3. New mobile icons, colour palette, typeface (for easier legibility), and overall lighter
feel to the app