The Play mpe player

The Play MPE Player is the music industry’s leading software for access to pre-released content from the world's largest record labels and influential artists. The Player gives users access to thousands of pre-released promotional content (i.e., music, radio hooks, commercials) from major and independent labels and emerging artists. From the creation, promotion and marketing stages to the delivery and access of music releases, Play MPE makes it possible within music industry to connect and collaborate from a single platform.

the music industry

With over 2,400 monthly releases requiring delivery to thousands of global tastemakers, radio stations, and other music providers, I designed a platform (the Play MPE Player) for content providers to connect with the most influential professionals in the business. At Play MPE, I am passionate about optimizing service solutions for the music industry. From home-grown musicians and DJs to industry experts and label executives, I designed a product for an industry I love and am a part of. This Player is used in over 100 countries by more than 150,000 music influencers. To design and ensure a useful product from start to finish, I worked closely with the world’s largest record labels including Universal Music Group, Warner Records and Sony Music.

Music Industry Needs
1. A central hub where users can access new and pre-released music content
2. Ability to preview and audition music before it goes live to air
3. Easy search, filtration, and intuitive navigation across all content
4. Queuing and customizing how content is displayed and heard
5. Ability to create playlists
6. Ability to be notified when certain artists have released music


UX Process and Solutions
1. Research demographic of radio music directors using the software / indie artists / and major record labels
2. Create personas
3. Battle test the Player to ensure each persona understands the software
4. Wire frame designs for:
    a. The Player
    b. back end upload software (Caster)
5. Functional queuing, music playing, and playlist creation
 

UI Solutions
1. Importance of maintaining integrity of album art
2. Colour palette and style choice for re-branding
3. Softer, more readable icons in order to optimize discoverability of features
4. Maintain familiarity of legacy software while incorporating new sleek aesthetics