DropCommerce App

DropCommerce is a Shopify store supplier that ships their products directly to customers. This client requested a mobile application in order to streamline their checkout service, helping users fill their Shopify stores with desired products in only a few steps. The client needed an easy and organized way to offer thousands of products from many different suppliers in most major categories. They also wanted users to be able to preview differently offered plans within the app without any initial commitment.

Understanding Drop shipping

Dropshipping is a retail fulfillment method where a store doesn't keep the products it sells in stock. Instead, when a store sells a product using a dropshipping model, it purchases the item from a third party and has it shipped directly to the customer. The DropCommerce app allows Shopify store owners to  import high quality and affordable products from Canadian suppliers directly into their store, which can then be dropshipped to end consumers. When users make a sale through the Dropcommerce app, they will need to process/fulfill that order by completing it through the Dropcommerce app and it will be shipped directly to the user’s customers from the supplier.

Client Needs
1. Give the users the ability to easily see what products are currently trending on the dropshipping market
2. Allow users to curate the type of products they see, to better fit their dropshipping store
3. Easy way to sign up new users and funnel them to payment
4. Simple navigation and explanation of what drop shipping is
5. Easy way to track orders and payments
6. Provide a calendar that allows user to see upcoming shipments


UX Solutions
1. Research main clientele and base personas around them
2. Assist these users in selecting desired or relevant products available on the platform
3. Allow users to conveniently add their purchases to the shopping cart and proceed to checkout
4. Sketching, followed by wire-frames and testing
5. Discover and optimize a flow that works for both new and experienced dropshippers
6. Functional way to easily view new and hot products
7. Important to allow new users to easily discover the logistics of dropshipping through Dropcommerce
8. Guided first time on-boarding and sign-up

UI Solutions
1. Company branding was important for this client. Incorporate company palette, typeface, and illustration
2. Intuitive and fun-to-use navigation to keep the users exploring new and upcoming products
3. Keep the app as clean and light as possible to help new users focus on products and funnel to payment
4. Semi-neuromorphic design to match the futuristic but light feel of major competitors