Caster

Caster is the all-in-one place to create, market and promote your music content to radio stations around the world. Caster makes it easy for any user to create, market, promote and deliver music releases within minutes. Caster’s release-sharing tools allow global teams to efficiently create and deliver content across multiple teams in different territories without the need to duplicate the work, and then share it worldwide.

Music and content to the right people

Caster allows users to improve efficiencies across teams within the music industry. Quickly send releases to multiple promotion teams across the world with Caster’s release-sharing tools. Caster allows users to create targeted promotional releases in minutes. Using simple drag-and-drop tools to add custom artwork, video links, tour dates, artist bios and more to any release. Check analytics and the health of your assets by getting insight on who’s checking out your artists. With a full suite of reporting metrics, you’ll see who’s opened, streamed and downloaded your releases. Users can tailor the look and feel of their campaigns with an easy-to-use email builder. Drag-and-drop custom artwork, photos, video links and unique metadata into any campaign.

Needs of Record Labels
1. Ability to create and add lists of people to whom the assets will be sent
2. Allow watermarking of assets for added security
3. Ability to upload single or multiple assets to send
4. Curate who receives assets and when, with the ability to withdraw already-sent assets
5. Visual analytics and health of assets
6. Ability to communicate with team members across the platform


UX Solutions
1. Work hand in hand with major record labels to understand the daily workflow of promotion teams
2. Understand how analytics are presented in the music industry
3. Create personas of targeted demographics (independent artists, major record labels, independent record labels)
4. Complete list management and in line editing similar to Microsoft Excel (music industry standard)
5. Sketching, wire-frames, and testing
6. Clickable prototype tested by major record labels
7. Collapsible side navigation to allow maximum real estate
8. Give the users heavy information scent to guide them through the process of list creation
 

UI Solutions
1. Create a look and feel similar to those of other products used in the music industry (e.g., Asana, Trello, etc.) by promotions teams
2. Simpler the better: Caster is a very information heavy product. The lighter and easy to understand the better. Large colourful CTA’s and easy-to-understand icons to help guide the user through every workflow
3. Create complete consistency using a material design library to help users understand features through the use of repetitive cues and visuals (i.e., using the same icons, buttons, widgets, and tabs across the site)
4. Create a style guide to be used internally for colleagues to understand and use new branding for Caster